These three magazines have similar fonts and layouts both with a very instinct masthead and lettering throughout the front of the magazine, however the first one the front is more stretched out and fits the whole page whereas the second magazine has a more bold typography lettering for the masthead. The house style and colour scheme for both magazine match the theme that there going for. With the CVI also in the middle of the front cover grabbing the attention of the readers and whilst also linking to the main cover lines.
Brand Eye: Choices
• Audience: Teenagers ages 16+
• Price: Free
• Content: Different school addresses, Information about colleges and different aspects.
• Core Proposition: "College is a way to come together"
• Brand Personality: precised, friendly, lively, interactive
• Target Readers: college / school students, parents
• How does the magazine make me feel: - Part of the community - Driven to achieve and have multiple choices in life.
Another Magazine which is more sophisticated.
This more formal and very different layout from the other magazines I've discussed, the typography of this magazine is rather large and its masthead is more vibrant and visible with also, making the year the circle for the "i" makes the typography more combined and readable. The colour suits the idea of having a Phoenix to link towards the name and the colour goes with the concept, the lighter part within the middle of the text makes that area more eye catching and the main focus as each part with the brighter colour stands out more towards the audience.
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