House Style & Colour Scheme

The colour scheme and the house style of my magazine will be light pink, white and black. The pink will be linked towards the artists name and her hair colour which will connect with the key conventions of the front cover and the other pages inside the magazine. 

Masthead ideas

All Masthead Ideas: 

The masthead of a magazine is the most important factor of the magazine which by just looking at the magazine the audience are already drawn towards the name making it the major convention of the magazine also the central image which catches the eye of the readers whilst purchasing.

- The bullet point near the word, represents the one in which I'm going to decide between and use for my music magazine. The word will be in different fonts produced below and I will select the one I like the most. All the words I've chosen are mostly linked to the magazine in which I've studied.

Atmosphere

Bliss 

• Diverse

• Dreamland

Paradise
Beyond

Eternity

Enchantment 

• This design for the masthead with a sharp serif style to the font, creates a real eye catching and bold type face for a magazine. The colour is also very neutral and simplistic, while the style being thin and connected together makes the font stand out. The first Diverse is a very similar resemblance to the Wonderland masthead i was going for, with a hidden fade towards the bottom of the letters i really like the font of Franklin Gothic for the Front cover and the drop shadow produced as a silhouette for the masthead makes the title more visible and more dimension.       

• This Arial Black font that I decided to try was inspired by the same font style as the magazine I've been researching which is called Wonderland Magazine with is a simple and basic style that still manages it capture the whole magazine and stand out with it's bold typeface, it's different compared to this font however, there are similarities with the "e" although its a more thicker font the overall design goes. 
• The second design with the back solid background on the font is a relation to the first Wonderland magazine that I analysed, I tried to get the similar style to the existing magazine with the word I choose to create a link towards the research I collected. The connection of the font and the distinct similarities to the original permit me to use this style for my music magazine genre.

• This more handwritten style font for the word "Dreamland" creates that more flexible and everlasting vibe to the word that is linked to fantasy and the more fluent flow of the design. The "D" of dreamland is shorter towards the "l" and the other "d" but the gap of the words show a connection and links towards each other making the word very clear to read and see what it says.

• The Calligraphy of the handwriting generates the more dream like aspect of the word and captures the meaning, whilst connecting the words together shows the endless concept of a dream and the extended swirls show the more free and lifeless use of the font.

Music magazine Masthead annotations

Cover line idea planning

I The headline of the bands name I thought about was "Pink Bliss" the name links to the colour scheme and the house style I want to apply to my magazine. The idea of Pink is linked to the models aesthetics and Bliss was a masthead idea I was thinking of producing.

The cover lines I was thinking about were: 

THE 1975: 
New Album Out:
I Like it When You Sleep, for You Are So Beautiful yet So Unaware of it. 

The 1975 will be similar font that the band usually write it in, however, the album name might be too long to add as a cover line on the front cover so I think the cover line should really be: 

THE 1975: (Bold Black text)
New Album Out. (White text)

The other cover line I had in mind was to portray that the magazine will have a exclusive interview with the artist which is shown on the front cover of the magazine. The cover line would be: 

Exclusive Interview. (Black)

With the new upcoming artist "Pink Bliss". Or With the new upcoming band.. (White text)

The one underneath that cover line would be a recent event from a known band such as Paramore which will look like this: 

(White text) PARAMORE: 

Harley Williams......

Finally, the last cover line which is a ongoing list of what else is within the magazine on the right hard side will look like this: 

PLUS: 

Lana Del Rey 

Haim

Of Mice and Men 

The Neighbourhood 

The Arctic Monkeys

Troye Sivan 

The xx

Bad Suns 

....

More Magazine Research On a Magazine I Want To Recreate. ( Including Front Covers & Double Page Spread)

Link to the Website of the Magazine I Will be Analysing:

 Wonderland Magazine

The Layout for my Front Cover, content page and double page spread

Front Cover Layout

Content Page Layout 

Ideologies & Institutions

What is Ideology?

• Ideology is a set of ideas,myths or beliefs, that guide an individual, social movement, institution, class or large group holds to be true or valid; these are shared through the society about how civilization should function. 

Uncut Magazine

Uncut magazine are owned by Time Inc. which present many of their ideologies with the magazine in similar ways to other magazines. 

• The magazine Uncut appeal to the audience by including in-depth stories and features throughout the magazine of well-known hits from different eras which allows the audience to be more engaged by the well established music journalism which is clearly shown. The language of the magazine is slightly informal however, informative and passionate towards the readers, which is a strong link to what Time Inc. represent.

• Uncut are expanding their readership as the range of readers, of a average 35+ who are mainly male has changed as Time Inc.'s average of 18-24, shows the age range of the uncut magazine isn't just alluring for a younger target audience than they perceive. 

• The average income of UNCUT readers amount to approximately £29,263 a year, let alone Time Inc. customers in general; the lower than average income may justify the free CD which comes with almost every issue of UNCUT to ensure that the magazine is value for money.This is an ideology which doesn't seem to have been influenced by Time Inc. Applying that Time Inc. are able to boost their institution further by being able to reach other audiences demonstrates that their ideology of connecting customers culturally can be seen through UNCUT's magazines.

Q Magazine

Q is a well-known music magazine published monthly in the United Kingdom and are owned by Bauer Media Group, which is a subsidiary company to Bauer Media Company head quartered in Hamburg, Germany - a confidentially owned European publishing company. Bauer Media Group is a multi-national media domain, that offers more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world.

• Bauer Media's Ideology: 

'Our business is built on influential media brands with millions of personal relationships with engaged readers and listeners. Our strategy is to connect audiences with excellent content through our broad multi-touch point brand platforms, wherever and whenever and however they want. Our wide portfolio of influential brands gives us advantages over pure play magazine or radio competitors'. 

This ideology is illustrated to show that they are aiming to reach millions of people worldwide, through the different mass media applications they have invested in which give them an advantage to further promote their brand, for example, print or broadcasting themselves on radio platforms , this is shown through their website as they use synergy to advance their other brands especially the Q brand.

• Moreover, In relation to their target audience Bauer Media publish a wide range of various types of magazines therefore accommodating to a broad target audience, including men,women and teenagers. Q in fact,specifically is aimed towards young and prosperous readers. With a percentage of 68% of Q readers are from an ABC1 on the registrar scale and the average age is 29. The readership and the circulation of Q's magazine is 339,000 and 48,353 which reveals how well-established and triumphant the magazine is due to high outcome of readers and circulation.

On the front cover of Q magazine it assimilates a very strong, authoritative male figure, which is what many males desire to look like that, and this concept refers to the theory proposed by Jacques Lacan and Carl Rogers which is the Ideal I theory or the Ideal-Ego, which implies that seeing iconic figures or characters in media texts who are successful audiences may see them as a superior reflection of themselves they could aspire to. In other covers, female figures are positioned on the front cover in a rather sexualised pose and  physique which also attract the male readers to purchase and read the magazine.  

Classical Rock Magazine

Classical Rock is also a British magazine which is dedicated to rock music,published by Team-rock, who are also responsible for its other "sibling" publications Metal Hammer and Prog magazine. Classical Rock strongly focuses on key bands from the 1960s through early 1990s, it also involves articles and reviews of the most common and upcoming artists in rock music who have made a mark to be deemed worthy for the position of being promoted in the magazine.

• Through the ongoing project it has become one of the United Kingdom's best selling music magazine, with a circulation of 94,617 and readership levels of 211,000 that demonstrates how successful the magazine has become and that their readers are extreme fans and traditional readers as the average readers are B-C2 class rock lovers aged around 34-45 years old. 

• This is evinced by the use of language through the magazine which is very sophisticated and intellectual. Furthermore, through the content and the tributes included within the magazine show the actual target audience is targeted towards a older range of men interested in the more known and older classical rock involved in the magazine.

Echoes Magazine

Echoes also a British magazine was originally Black Echoes is a monthly magazine of soul, Jazz,R&B, hip hop and reggae. It was founded as a weekly newspaper, Black Echoes, in 1976 and later changed its name to just Echoes, with then became a monthly magazine in 2000.

• The magazine is mostly aimed towards black music posted every month on soul,jazz,R&B, hip hop and reggae; which is more targeted towards a wide range of black people with the history with the common sound that the music magazine is including with iconic figure and other well-known artists on the front cover. 

Criteria Grid

Survey Monkey Results

Questionnaire

The reason I did this survey was to find out what music genre is more popular to see for my magazine and what feature of the magazine that the target audience see more important when purchasing a music magazine. I have a range of results making me see a variety of different opinions, for each result I have collected I have made some into pie charts and the rest in bar charts.