Preliminary Task
Front Cover
Content Page
Demographic:
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My magazine is mainly aimed towards young adults
around the age of 16-30. They will most likely be students/ young
professionals from a working class, who are able to pay the affordable price
of £2.99 per week for each magazine as they have some disposable
income. In reference to the general registrar scale, they will be
likely to be within the BC3 margin, and will have junior professions, as well
as still being part time in education. The target audience will be educated
and have an enthusiastic interest in music, especially music artists/bands
included within my magazine, such as The 1975, Lana Del Rey, The Arctic
Monkeys, Halsey and more. It also shows that my target market does
consists of unisex readers but more particularly towards females, as evinced
in my music magazine questionnaire responses, as the colour scheme seems to
be more linked towards a female audience than males. The target audience will
be more interested towards going to live concerts and gigs which the
well-known bands/ artists such as The 1975 will be playing at, which suggests
that the working class status they will be in will allow them to have some
income to purchase the magazine itself whilst going to hear them live. As the
majority of the music consists of bands there will be mentioned throughout
the magazine mostly. My house style could also appeal to males for the black
and white aspect but more on the female side for the light pink colour
scheme.
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Geographic:
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My magazine is especially targeted towards an
audience in the UK. The concert which I have advertised are for venues within
the UK for example, The Brixton O2 Academy as the readers will be familiar
with. Even though most of the artists/bands are known all over the globe and the majority of them mentioned are american Many of the artists within the magazine are also UK based for example,
The 1975, The neighbourhood, Arctic Monkeys, Paramore, which are influencing
the new sound to the music genre. Moreover, these bands will be more
appealing to a slightly younger audience who will be more familiar with bands
such the Arctic Monkeys.
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Psycho-graphic:
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In reference to Young & Rubicam, my readers will more likely be a mix of aspirers, succeeders and main-streamers as they will be able to buy my magazine for the amount which is £2.99. They would also be inspired by some popular styles or brands of clothing worn by the artists they aspire from for instance, ripped jeans and other highly fashionable clothing worn by one specific artist for example, Lana Del Rey would inspire them to also wear that particular item.However, they will also be likely to attend gigs and concerts and generally enjoy attending live music performances as a social activity to be more involved within the industry of music and feel the music upfront then just listening to it.
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