Evaluation 4

WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?

This information gave me a specific idea about who my target audience will be.

Demographic:	My magazine is mainly aimed towards young adults around the age of 16-30. They will most likely be students/ young professionals from a working class, who are able to pay the affordable price of £2.99 per week for each magazine as they have some disposable income.  In reference to the general registrar scale, they will be likely to be within the BC3 margin, and will have junior professions, as well as still being part time in education. The target audience will be educated and have an enthusiastic interest in music, especially music artists/bands included within my magazine, such as The 1975, Lana Del Rey, The Arctic Monkeys, Halsey and more.  It also shows that my target market does consists of unisex readers but more particularly towards females, as evinced in my music magazine questionnaire responses, as the colour scheme seems to be more linked towards a female audience than males. The target audience will be more interested towards going to live concerts and gigs which the well-known bands/ artists such as The 1975 will be playing at, which suggests that the working class status they will be in will allow them to have some income to purchase the magazine itself whilst going to hear them live. As the majority of the music consists of bands there will be mentioned throughout the magazine mostly. My house style could also appeal to males for the black and white aspect but more on the female side for the light pink colour scheme.
Geographic:	My magazine is especially targeted towards an audience in the UK. The concert which I have advertised are for venues within the UK for example, The Brixton O2 Academy as the readers will be familiar with. Even though most of the artists/bands are known all over the globe and the majority of them mentioned are american Many of the artists within the magazine are also UK based for example, The 1975, The neighbourhood, Arctic Monkeys, Paramore, which are influencing the new sound to the music genre. Moreover, these bands will be more appealing to a slightly younger audience who will be more familiar with bands such the Arctic Monkeys.
Psycho-graphic:	In reference to Young & Rubicam, my readers will more likely be a mix of aspirers, succeeders and main-streamers as they will be able to buy my magazine for the amount which is £2.99. They would also be inspired by some popular styles or brands of clothing worn by the artists they aspire from for instance, ripped jeans and other highly fashionable clothing worn by one specific artist for example, Lana Del Rey would inspire them to also wear that particular item.However, they will also be likely to attend gigs and concerts and generally enjoy attending live music performances as a social activity to be more involved within the industry of music and feel the music upfront then just listening to it.

CORE PROPOSITION: "Music is a "DIVERSE" feeling in Pop-Rock genre."


These are the bands/artists i have mentioned which my audience would be inspired by and listen to. The bands in particular are extremely popular in the music genre and are very well-known in the UK. They are really successful for their Pop-Rock/Rock style, which is very appropriate for my target audience. The two female artists are also well-known however, they are both American and i was really inspired by the confident female role for the aspect of my own magazine and the use of the "Leather Jacket" where i purposely added to link towards this specific images.

Brand Eye for my Music Magazine:

BRAND PERSONALITY: Free,Confident, Comfortable,Lively,